Personal brand is a business asset.
Your marketing perfomance is calculated by its return on investment (ROI). i.e. how much increase in assets (tangible sales and intangible branding) in proportion of how much you spend.
One way to increase long-term ROI exponentially is to build a strong personal branding foundation BEFORE your marketing efforts. That means to identify your brand personality, colors and style, and incorporate them into your visual marketing from the very beginning.
This way, you are more likely to attract ideal clients, who are more likely to be converted to paying clients and your loyal supporters, even when your business evolves or pivots in the future.
Another way to increase long-term ROI is to utilise the tactics of attraction marketing, including creating your brand personality, using storytelling and mastering the right business mindset in marketing and sales to attract your ideal clients.
In human relationships, your personality has a unique charisma that draws people’s attention and affection towards you. In personal branding, a brand personality is a brand asset that draws your ideal clients attention and affection towards you.
The most important quality of an attractive brand personality is AUTHENTICITY, UNIQUENESS, and RELATABILITY.
In essence, your brand personality should not be fake or “wannabe” but a true snapshot representation of who you are – your authenticity, uniqueness and your stories.
It can be challenging to find out your brand personality by yourself, it’s almost like asking yourself: “Who am I? What defines me?” That’s when I come in with my professional tools and consulting skills to help you identify your authentic, unique and relatable personality.
“Not only is she a wizard at what she does and an expert in her field, but also an amazing person who can ‘listen’ to the needs you cannot express with words and help you develop a personal brand that is truly you. The whole process was like a rebirth for me.” – Evdoxia Stoupi, Spiritual Coach and Reiki Teacher
Brand Unique Selling Point (USP)
This basically answers one question: “What is unique about your personal brand that brings sales?” This can be your brand personality, your personal story, your unique background, your unique business model or skillsets.
No matter what it is, when you focus your marketing effort on promoting that one USP, it will help you raise the most brand awareness and sales.
“Yannan can see the possibilities in anything, especially the possibilities in YOU.” – Liz Riley, Branding Photographer.
Brand Identity and Positioning
In business terms, brand positioning is a measurement of your brand in the minds of your customer in comparison with your competitors.
However, that is only 50% of the case when it comes to personal branding.
Personal branding is a representation of you, and so your brand identity should be inherently different from anyone else, thus already have a unique brand positioning.
Essentially, personal branding’s positioning focuses on your value, competence, expertise and USP (unique selling point)
Maybe it is your background and experiences, your unique skillsets or natural talents, your business connections and service packages, or even your transformational brand story that set you apart from your competition.
In any case, in order to be the “bestseller”, you need to position yourself as an expert in order to attract the income, influence and recognition you desire.
“After working with Yannan, I was able to start a group which got me a number of quality members in a couple of days. This is a breakthrough for my business because exposure to the right audience is essential for coaching.” – Andrea Geronimo, Life Coach